Richard Dabin's profile

partypoker - Phoenix rebrand

I've been working at BWIN-Party, specifically on the partypoker brand as a freelancer for over a year now. An exciting time as I managed to work on both their old brand, and during the process of the rebrand.

I was heavily involved in coming up with the visual look of the new brands promotions and how they work within partypoker's new website, and across all its marketing materials.




 
Promotional designs would generally sit within the main promo slider at the top, but another consideration is how they work elsewhere in the site, would they be simple enough to have clarity as smaller sizes such as in the boxs along the bottom
 
Try for Free promotion.
Needed to be created in a flexible way due to the ever changing offers being released, such as different prices or currencies. Part of the challenge was making sure someone else could come in and make the changes in the quickest easiest way.
 
Cinema 4D, Photoshop
Canada Day
Update of old brand creative, made purely in photoshop to give a more illustrative feel.
 
 Photoshop
Play for free, win for real.
 
Cinema 4D, Photoshop
Super 6 
 
Photoshop
Steps Challenge.
 
Illustrator, Photoshop
Leaderboard Challenge
 
Illustrator, Photoshop
 
Before starting any creative, it was necessary to get sign off from a number of stakeholders, the best way was to scamp everything up in good detail first, and talk it through before starting, this saved time and a number of headaches later on.
 
partypoker - Phoenix rebrand
Published:

partypoker - Phoenix rebrand

Promotion design for Party Pokers new rebrand

Published: