EA Medal of Honor "Airborne" launch
For the launch of EA games Medal of Honor “Airborne” we released dummy paratroopers around Shopping Malls with message promoting EA game’s Medal of Honor “Airborne”. Shoppers would catch these and find a message on the parachute that reads: ‘Medal of Honor' landing December 2007 www.ea.co.za. This created awareness around the new game and encouraged sales.
