2022-金陵饭店端午礼盒设计
金陵印章及标志上升为『品牌图腾』佐证『文化可视化』战略
端午节文化溯源解构视觉元素符号，使用 墨迹肌理表现粽叶主体，赏《离骚》诗词 感悟文化韵味，通过描绘山河场景象征表 现粽子(产品特征)形态，使用特制文化 印章传递『传承感』缔造『信任感』 通过设计创新融合元素编排，秉承文化美 学，塑造金陵美食经典，打造『金陵餐饮 文化』符号可视化。
Tracing the origin of the Dragon Boat Festival culture, deconstructing the visual element symbols, using the texture of ink traces to express the main body of the zongzi leaves, appreciating the poems of "Li Sao" to perceive the cultural charm, symbolizing the shape of the zongzi (product characteristics) by depicting the scene of mountains and rivers, and using a special cultural seal to convey the "sense of inheritance" to create " Sense of Trust” Through design innovation and element arrangement, adhering to cultural aesthetics, creating the classics of Jinling cuisine, and creating the symbol visualization of “Jinling Food and Beverage Culture”.
寻找端午『湖之蓝』品类色彩『差异化』端午礼盒外包装色彩选用粽叶绿为主色，
通过文化联想——屈原文化故事引出『水』的概念，湖蓝之色也更能品味金陵端午文化韵味
Looking for the Dragon Boat Festival "Lake Blue" Category Color "Differentiation" The outer packaging color of the Dragon Boat Festival gift box is mainly green,
Through cultural associations - the cultural story of Qu Yuan, the concept of "water" is introduced, and the color of lake blue can also better taste the cultural charm of Jinling Dragon Boat Festival
Through cultural associations - the cultural story of Qu Yuan, the concept of "water" is introduced, and the color of lake blue can also better taste the cultural charm of Jinling Dragon Boat Festival
基于画面层次关系调整 以简洁美观为基础表达关系，强调层次 感，突出文化属性，基于购买年龄层级关 系，方案分为两个方向左图为经典款，右 图为创新款。 也可将产品统一于『战略体系』之下降低 顾客选择成本，『被消费掉』才是品牌创造顾客的永恒之道。明确购买理由&明确 产品分类，混乱过时的包装，形成1+1>2的能量。
Adjustment based on the hierarchical relationship of the picture The relationship is expressed on the basis of simplicity and beauty, emphasizing the sense of hierarchy, and highlighting the cultural attributes. Based on the hierarchical relationship of purchase age, the plan is divided into two directions. The left picture is the classic model, and the right picture is the innovative model. It is also possible to unify the products under the "strategic system" to reduce the cost of customer selection, and "being consumed" is the eternal way for a brand to create customers. Clear reasons for purchase & clear product classification, confusing outdated packaging, and unifying the "authentic" strategic system to form the energy of 1+1>2.
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