Yaser Nasser Alulait Says advisors may specialize in certain products depending on their clients, such as selling employee pension plans to companies or offering mortgage, pension or investment advice to private clients. Typically, their emphasis is on customer education and they provide risk management, cash flow analysis, retirement planning, education planning, investments and more. They may be trained in estate planning or willing to work with your estate attorney to determine what type of insurance you need, what types of financial products you may want to set up for transfer (such as a trust or fund), what should be done with your investments, etc.