Hello everyone!
We want to show you our recent project that we made for UNFPA Turkmenistan Country Office.
UNFPA CO launched a new five year programme to continue supporting women and young people in the country. To communicate organization’s vision, mission and goals for 2021-2025 UNFPA published a brochure with our help in design, Esas Design, and illustration, Shirin Begmyradova.
The Brochure is intended to bring attention to the population issues in Turkmenistan and the region: reproductive health, maternal health, youth, gender and gender-based violence, population dynamics. The publication facilitates better understanding on population dynamics and their implications for national sustainable development. Inclusiveness is an important part of the Brochure’s concept.
Esas Design worked on the concept of unique design of the UNFPA brochure. The team developed overall layout of the publication, design themes for each section of the publication using bright colorful pages, unique icons, and data visualization through infographics.
Instead of using photographs we decided to go with unique fun Illustrations. It will engage and generate emotional response from a general public. UNFPA’s Communication Analyst together with the illustrator developed several characters to walk the reader’s through the Brochure’s main topics and draw attention to the case studies.
Charachters were illustrated with an emphasis on diversity and inclusion in mind because UNFPA wants everyone to have equal opportunities and choices.
The brochures were published on UNFPA’s website and printed out for distribution to the main partners and donors.
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