HUAWEI P40 SERIES PRODUCT FILM

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Master has created a product film for P40, one of the flagship line in Huawei, in March 2020. The metaphor of this film was inspired by pure minimalism, elegance, and modernistic visual tactility, and I did aim to visualize a stylized manner of achromatic color palette to establish P40 identity. The file takes the audience on a journey of discovery. We explore the beauty of ceramic materials on achromatic color, volcano design, and 4D curved screen by aesthetic sensibilities.

HUAWEI P40 SERIES Official Product Film

Client : Huawei

Agency : Ogilvy

Production : Master

Creative Director : Dongho Lee

Producer: Saebom Lee

CG Supervisor: Seongho Yu

Design & Animation : Jeonghoon Wang, Youngjoo In, Dongsu Jang, Junyeon Kim, Kihyun Song, Minsu Yoon, Jiwan Yoo, Jooyeon Han, Kyenghyun Jang, Eunji Kim, Chulwon Jung, Kichan Kim

Compositing: Hanna Lee, Jiyoon Kim, Eunhye Ko, Sunmin Hong

Live action directer : MC Jang

D.O.P.: Hanvit Kang

Music and Sound Design: MUTT

Local Live action Production: Traveling films, Portugal.