"Fads are cool, sometimes, but they go out of style just as fast as they went in. And I don’t like running after them all the time.”

Being a brand for young people, KYAZ Clothes requires an identity that has a strong personality and youthfulness running through its vein at all times. When working on this project, we aimed to create a visual identity that is highly stylized, yet somehow still simple and unaffected by temporary fads.