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Every year we give merch to our employees. But this year was challenging not only for us but for the whole world. And this year we decided to do something special. The first thing we tried to achieve was to make it something we wanted to wear. We decided to avoid the usual scenario of putting logos on clothes. Our employees are not advertising Billboards.

create w/ care ®

/01
first drafts

The general concept became apparent when we discussed the past year. The first thing is that we are about technology. We have a lot of great engineers working to make the best product in Russia and certainly one of the best in the world. Our teams are not just colleagues - they are people for whom the place where they work is not an empty word (everyone says that, but only we have it true). 
The second thing is that it has been a challenging and, in some places, horrible year. But we believe that only positive vibes give us hope, which, like a ray, breaks through the clouds and saves our lives.

And so we proceeded with the draft.
/02
hoodie and tshirts

On the hoodie
We used machine-learning font on the hoodie, which made the letters on the analysis of all fonts in google fonts, with subsequent adaptation into Cyrillic. It is about technology and the future, which is already here and now.

On the t-shirt
we used Scrubby (of course, also with slight adaptation), which reeks of optimism and miracles of the 70s. Back in times, when the world seemed more predictable and when people looked into the future with more enthusiasm than now - the spirit that everything would be fine, which is sometimes very lacking in our crazy time.

CREDIT
concept and apparel: Arthur Borsokov
visualization: Ash Lee

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Aviasales Design

avia_sales

Every year we give merch to our employees. But this year was challenging not only for us but for the whole world. And this year we decided to do Read More

66
726
4
Published: