Areas: Strategy, Illustration, Visual UI Design, UX Design, Programming, Social Media
Needs: The CEO of CommonMind, an established Web hosting and marketing firm, had decided to refocus his business solely on Web analytics. He needed his brand revised to articulate this new focus.
Solution: The new CommonMind only sought clients needing Web traffic analysis and Web traffic optimization: the redesign expresses the company's new commitment to these two groups. First, I split CommonMind's logo into two parts and simplified the company style sheet. Next, I rebuilt the company Web site around its two audiences. The CEO is thrilled that CommonMind's brand is now as streamlined as the company itself.