SingTel Newsloop
Eva Xu
ABOUT
Newsloop is a news aggregation app that delivers the best of local and international
news and lifestyle content across 30 categories. The app is highly personalisable, allowing users to select their favourite publishers and categories. NewsLoop’s intuitive navigation interface allows users to browse and share their favourite
content effortlessly through email, SMS and social networks.

THE OBJECTIVE
Introduce their existing users to the new UI to ensure a smooth transition from the old to the new look so they get accustomed to it before the big switch,  and also to encourage new users to download and check out the app. Meaning user acquisition is expected with the new UI, as it promises a fresher and cleaner interface. 


 

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SingTel Newsloop
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SingTel Newsloop

NewsLoop is a news aggregation app that delivers the best of local and international news and lifestyle content across 30 categories. The app is Read more
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Attribution, Non-commercial

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