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Kapla - All the colors
3D Motion
Kapla - All the colors
a video ad for a small wooden plank


The little story

Every day I find myself looking at new 3D commercials that are all amazing, all different, yet all have this in common : a very high level of awesomeness !

I just had to go for it too and I chose the Kapla. It might be the most common product on the market but it is simply iconic.

All started in October 2021 when I visited the Kapla website.
Looking at all the different products, shapes and colors, I found myself inspired.
So I created a first animatic to convince myself of the potential I saw in these small wooden pieces.

As a result, I understood there was so much to do !

At the end of the month, I bought a box of orange Kapla and another of the traditional wooden Kapla. After taking some pictures, I started working on the lighting, textures and artistic direction of my project.

It occurred to me that showcasing such a simple object is not as easy as it seems.
I had to use the variety of products and colors to match my animation rhythm and flow.

So this is how it all started. Want to know how it went ?

1. Song cuts & animatic

To begin with I put markers on the sound track timeline. I looked for the best parts of the music to know where to cut in order to create rhythm.

Then I focused on the main parts of the animation by using basic rectangles. They were not Kapla shaped but at this point it did not matter much as I was deep in the creation process and not working with any restraints.


2. Pics & cleaning

The second step was to take really accurate pictures of the Kapla to create the UV unwrapping in Cinema4D. That part was easy as a Kapla is a mere rectangle. That’s the advantage of working on a simple object !

I then exported the textures in Photoshop to cut them and create the pattern.


3. Storyboard & stills​​​​​​​

Now for the tricky part ! The challenge here was to keep all frames in perfect harmony and at the same time creating rhythm. In the end, I chose to play with the colors of the background, the products and the compositions.


4. Animation breakdown

My favorite part is when everything falls into place. I tried to create dynamic movements and represent Kapla as childs do : building, destroying, throwing them all over…​​​​​​​


5. Compositing


And that’s what I’ve got. If you’ve read until now, thank you so much. I hope it was interesting for you to see all the details of a project like this. If you want more, don’t hesitate to follow me.
Kapla - All the colors
385
4.1k
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Published:
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Clément Meunier

Kapla - All the colors

3D motion work for Kapla - Personal & non commercial project
385
4.1k
29
Published: