Nike run Warsaw 2012
The main challenge for 2012
The main challenge for 2012
was to re-energize the running
community in Warsaw and bring
back the Nike spirit of the run.
The Left vs Right creative idea combined with Nike+ turned Warsaw into
a huge gameboard, where thousands of runners enjoyed a friendly rivalry
on both sides of the Vistula river.
CREDITS
Client: Nike Poland Agency: Brasil Warsaw:
Creative Director: Rafał Mazur Copywriter: Maciej
Wrześniowski Interactive Creative Director: Dominik
Tomasik. Art Directors: Kamil Kucharczyk, Dominik
Tomasik. Lead Developer: Jakub Matuszewski
Developers: Sebastian Dusza, Jakub Rudnicki
Developers: Sebastian Dusza, Jakub Rudnicki
Client Service: Marcin Niemierko, Maciej Straszewicz
