If you've traveled internationally, you know the frustration of racking up huge data bills. T-Mobile fixed that problem by including international data in their plans. To introduce that revolutionary breakthrough we created the story of two parents trying to track down their son, Jeremy, who was traveling across Europe tallying up a HUGE data bill. The campaign unfolded over the course of 35 days with content coninuously being rolled out across all media as the parents frustrations levels grew.

(Note: Currently short-listed for the 2014 Effies)

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