Logo, Business Card, and Recipe Booklet
Humble Bean
The Humble Bean logo was created for a contemporary Japanese food blog. Because much of Japanese food relies on the soybean in its various forms—soy sauce, miso, tofu, edamame, natto, bean sprouts—the idea is to marvel at how a simple ingredient can transform and take on a wide variety of shapes, textures and tastes. The logo needed to be simple, modern, and timeless.
The recipe booklet below was created from recipes on the Humble Bean blog. The booklet was designed to keep costs low and was sold on Etsy. All proceeds went to benefit the earthquake, tsunami, and nuclear disaster in Japan.