After successful launch of Ultra Compact cosmetics in 2020, Orhan Irmak Tasarim were asked to design the Ultra Compact for Man range, which has hair, skin care and shaving products as well as body sprays.
For packaging of Ultra Compact for Man we create modern minimalist architecture in the dark grey/black shades which refer to premium products and their elegance. In order to reflect the masculine positioning of the brand, we used a combination of mat and shiny finishes on dark grey background. Geometric lines and shades of dark grey/black were used to achieved a simple yet strong look. Arrow-alike graphic element, inspired by parts of logo, gives dynamism to the composition. The entire branding is perfectly harmonizes with silver and vivid orange, the secondary color of the range.
For body spray range same visual language was used but with expanded color palette. Main graphic element used in bold colors helps to create attractive young look and to reflect the scent.
For packaging of Ultra Compact for Man we create modern minimalist architecture in the dark grey/black shades which refer to premium products and their elegance. In order to reflect the masculine positioning of the brand, we used a combination of mat and shiny finishes on dark grey background. Geometric lines and shades of dark grey/black were used to achieved a simple yet strong look. Arrow-alike graphic element, inspired by parts of logo, gives dynamism to the composition. The entire branding is perfectly harmonizes with silver and vivid orange, the secondary color of the range.
For body spray range same visual language was used but with expanded color palette. Main graphic element used in bold colors helps to create attractive young look and to reflect the scent.
Project made in Orhan Irmak Tasarim, my role were design and art direction.
