Dans ♥ Stockholm
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Identity for the Contemporary Dance Festival Dans ♥ Stockholm. A modernism and ´Memphis movement´ inspired stage with wood, marble and gold was b… Read More
Identity for the Contemporary Dance Festival Dans ♥ Stockholm. A modernism and ´Memphis movement´ inspired stage with wood, marble and gold was built, staring the most prominent contemporary choreographers of sweden. (Photographers: Max Pigott, Alexandra Larsson Jacobson, Edu Pérez, Eva Würdinger) Read Less
Published:
DANS ♥ STOCKHOLM
 
”A big hooray to Snask for giving us an identity that feels fun, odd and surprising. I feel proud being part of it.”
Eva Broberg, Artistic Director
 
Ambition
Dansens Hus love contemporary dance. In early 2013 they called us to ask if we wanted to help them to create a brand new four-day international contemporary dance festival called Dance ♥ Stockholm, bringing together Swedish and international dance artists, on the key cultural institutions of Stockholm. We smiled and said:
We´d love to help you!
 
Action
Our ambition is to make contemporary dance feel fun and open and not so serious and behind closed doors. Our approach is colorful and we want people to experience and talk about  contemproary dance in a new and joyful way. First year, the project covered graphic identity, graphic guidelines, catalogue design, how to communicate, and production of various branded material; ads, posters, festive balloons and so on.
 
Impact
When opening the five-day festival, Stockholm, Dansens Hus and its collaborators could proudly present an International Dance Festival worthy of its name. The festival was an instant hit and it will be an annual festival in Stockholm that will be back the 3-7 Dec 2014.
YAY FESTIVAL
 
”I had a hell of a time at the Yay Festival. Need a kick in the ass creatively? Go to the Yay Festival and get BLOWN AWAY. My big, sweaty head still hurts.”
Aaron Draplin, CEO, Draplin Design Co
 
Ambition
YAY Festival is a collaboration between Snask and Grandins Flying Circus. Together we visited different lecturing festivals around the globe and found that things were missing. Some festivals, for example, had great speakers but no organised forum afterwards for speakers and audience to meet and talk. Others had long ass lectures about agencies own work and no relieving party in the evening whatsoever. This sparked an idea of a festival with the combination of inspiring and entertaining talks, live music and a spectacular after party – everything packaged as one festival.
 
Action
We started the project in May 2012 with the aim to launch the festival in November the same year. We decided to start locally in Stockholm and grow slowly with the vision to be an international festival. We booked speakers from all over the globe, from Amsterdam to San Francisco. We found a new up-and-coming band and young DJs straight from the hot pot of Stockholm’s nightlife scene. We made an identity as well as a campaign for the festival and spread the word on the street as well as in social media. We wanted to create a reputation amongst people that something new was happening in town. Also, we decided to arrange the first festival as a free entrance-event where sponsors would finance everything.
 
Impact
Ten days before the event we had to close the lists of people who wanted to go. The interest was huge and on the night of the festival, the venue got packed instantly with 150 people, with a long queue outside. The Yay festival was a huge success and the next time it will grow. We also started up the Talks-section of the famous Way Out West festival in 2013.
 
To keep updated and make sure you get a ticket for this years festival go here!
YAY FESTIVAL
 
”I had a hell of a time at the Yay Festival. Need a kick in the ass creatively? Go to the Yay Festival and get BLOWN AWAY. My big, sweaty head still hurts.”
Aaron Draplin, CEO, Draplin Design Co
 
Ambition
YAY Festival is a collaboration between Snask and Grandins Flying Circus. Together we visited different lecturing festivals around the globe and found that things were missing. Some festivals, for example, had great speakers but no organised forum afterwards for speakers and audience to meet and talk. Others had long ass lectures about agencies own work and no relieving party in the evening whatsoever. This sparked an idea of a festival with the combination of inspiring and entertaining talks, live music and a spectacular after party – everything packaged as one festival.
 
Action
We started the project in May 2012 with the aim to launch the festival in November the same year. We decided to start locally in Stockholm and grow slowly with the vision to be an international festival. We booked speakers from all over the globe, from Amsterdam to San Francisco. We found a new up-and-coming band and young DJs straight from the hot pot of Stockholm’s nightlife scene. We made an identity as well as a campaign for the festival and spread the word on the street as well as in social media. We wanted to create a reputation amongst people that something new was happening in town. Also, we decided to arrange the first festival as a free entrance-event where sponsors would finance everything.
 
Impact
Ten days before the event we had to close the lists of people who wanted to go. The interest was huge and on the night of the festival, the venue got packed instantly with 150 people, with a long queue outside. The Yay festival was a huge success and the next time it will grow. We also started up the Talks-section of the famous Way Out West festival in 2013.
 
To keep updated and make sure you get a ticket for this years festival go here!