Gen-Z has the shortest attention span.
They are visual-oriented.
They love things that are punchy.
So we give them a punchy-sounding, visual-striking Dynamite anthem that they can’t keep their eyes & ears off of it.
This is

DYNAMITE’S-
BREAK THE WALL ANTHEM

Credits 

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Client: Dynamite Vietnam 

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Agency: Ogilvy Vietnam 

Creative Director: Bj Galinato

Sr Art Director: Linh Lee

Sr. Copywriter:  Quynh Thy
Designer: Quan Vo