This innovative project was initiated by 4 friends who run marathons together: They couldn’t find a range of cosmetic products that met their needs as sportsmen.
The initial phase was to create a name that reflected a contemporary way of practicing sports that would appeal to sports men and women.
We then generated a visual system that differentiates each product by using the lines that appear in courts or limits of sporting fields. By cropping and reinterpreting these lines we created liberating abstract shapes. We utilized a mixture of pastel colours with a dark gray as well as elegant typography in the logo to appeal to both a masculine and feminine audience.