The Beauty of Intangibility
Exhibition - Product Launch
Project Year: January - March, 2022
Project Brief: Product Launch for the new Under Armour NFT Sneaker
Location: Ion Orchard
Target Audience: Sneaker/ Sports/ NFT buyers
Concept: Each section of the launch caters to a one of the three target markets, and allows direct interaction
The experiences offered in this event go beyond the momentary, fleeting rush of buying a new product, it dwells on and amplifies the value of intangible concepts. Some of the most beautiful things humans do are intangible; this event will provide, memories, values and experiences that only lack an expiration date.
