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    Fluttuo (to float) is an italian Brand offering a fresh alternative to traditional jewellery, creating handmade in Italy, one-off refined accesso… Read More
    Fluttuo (to float) is an italian Brand offering a fresh alternative to traditional jewellery, creating handmade in Italy, one-off refined accessories suiting the uniqueness of contemporary women. Fluttuo creates only one copy of each jewel, so that it will be as unique as the person who wears it. Fluttuo needed to emphasize the Brand core values: one-off creative and refined jewels, handmade in Italy. To do so, we created a new tag-line (Made Once Only) and an array of sophisticated communication tools and visuals. Sublimio has been responsible of the whole Rebranding and every single application: Brand Strategy, Tag-line, Art Direction, ADV Campaign, Product Photography, Video production and Online Experience. Visit the Fluttuo responsive website: www.fluttuo.com Read Less
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Fluttuo is an independent project of artisanal jewellery, born without support from any of the big brands, but with the ambition to become a high-profile brand in its own respect. With this goal, Sublimio followed every aspect of the brand creation process, infusing the project with all its luxury branding expertise.










BRIEFING

To get a demanding audience interested in a new project, which almost exclusively exists online. Stating a clear distinction from the vast world of DIY crafts.



SOLUTION

A social communication strategy built along fashion world standards: Sublimio formed a project team with a luxury background, taking care of everything from branding to photo styling.





Fluttuo jewels are artisanal, not serial creations, made in single copies. 
Each jewel exploits a unique design solution and a dedicated selection of materials.










Sublimio directed a photo shooting for Fluttuo matching high fashion standards. 
Photos were then reinterpreted for use on social channels.










As a means to secure the audience attention just before the website official launch, Sublimio started a teaser countdown activity using social assets and newsletters.










Fluttuo website, made-to-measure by Sublimio, fully dynamic and responsive, collected 18+ Awards and special mentions.






The Fluttuo merchandise is on Society6




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