Fluttuo — Made Once Only
Featured In
Graphic Design





Fluttuo is an independent project of artisanal jewellery, born without support from any of the big brands, but with the ambition to become a high-profile brand in its own respect. With this goal, Sublimio followed every aspect of the brand creation process, infusing the project with all its luxury branding expertise.










BRIEFING

To get a demanding audience interested in a new project, which almost exclusively exists online. Stating a clear distinction from the vast world of DIY crafts.



SOLUTION

A social communication strategy built along fashion world standards: Sublimio formed a project team with a luxury background, taking care of everything from branding to photo styling.





Fluttuo jewels are artisanal, not serial creations, made in single copies. 
Each jewel exploits a unique design solution and a dedicated selection of materials.










Sublimio directed a photo shooting for Fluttuo matching high fashion standards. 
Photos were then reinterpreted for use on social channels.










As a means to secure the audience attention just before the website official launch, Sublimio started a teaser countdown activity using social assets and newsletters.










Fluttuo website, made-to-measure by Sublimio, fully dynamic and responsive, collected 18+ Awards and special mentions.






The Fluttuo merchandise is on Society6




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Fluttuo — Made Once Only
128
2787
8
Published:

Fluttuo — Made Once Only

Fluttuo (to float) is an italian Brand offering a fresh alternative to traditional jewellery, creating handmade in Italy, one-off refined accesso Read more
128
2787
8
Published:

Tools

Adobe Photoshop
Adobe Premiere Pro
Adobe Illustrator

Creative Fields

Copyright Info

Attribution, No Derivatives

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