The Euro 2020 was finally here and social media was buzzing. This was the perfect opportunity for Guinness Mauritius to interact with soccer fans on social media platforms. So we created 3 posts where we asked fans to tag a Koryas ('badass' in creole language) who has specific soccer qualities. We kept the Guinness style of visual communication where the iconic foam of the stout says it all and also worked on a video version.

*Awarded for Creatives Reunion 2020*

Translation: "Tag a badass who has massive calves"

Translation: "Tag a badass who can do a save on the goalkeeper line"

Translation: "Tag a badass who knows how to score a goal"

Agency: Gung Ho Advertising

Credits:

Thierry Buffion, Kavish Hardowar, Akshay Bundhoo - Concept and execution for visuals

Dewayne Li - Video animation & motion graphics