This past campaign was inspired by our holiday traditions, which all seemed to centre around food/Christmas dinner. The Christmas Bureau of Edmonton feeds a festive meal to over 70,000 Edmontonians in need each year so we chose to focus on the food and the warmth and tradition it provides. Our goal was to help people to connect with the cause on an emotional level by relating it back to their own favorite holiday food traditions and what it would feel like to go without.

 

 

 

 

 

 

We sent these to influencial media personalities and larger donors to garner some online engagement. We invited them to the campaign launch event and also asked them to tweet their online traditions by writing them on the plate and posting a picture of it. 

 

 

 

This piece was a placemat at a large fundraising event. Again- to acheieve online presense and promotion.