Mayumi Ando's profile

Dylan's Candy BarK

PACKAGING DEVELOPMENT / DESIGN
Creative Direction: Mayumi Ando
Designer: Tiffany DeJesus
Copywriter: Katelyn Baker
Chocolate development lead: Elyssa Heller
PROMO REEL
Creative Direction: Mayumi Ando 
Videography: Sam Fuller 
Copywriting: Katelyn Baker 
Editing: Sam Fuller, Renata Yagolnitzer 

*** 
From Dylan Lauren and her team to the hands of an artisan chocolatier in Brooklyn, New York comes a passionately re-imagined chocolate experience. 8 distinct flavors, 8 unique personalities. Which BARK will you bite?
PROCESS!
After 5 rounds of color proofs, this set was approved!
Designed with safety-lock closure (no adhesive needed), soft-touch matte finish, with embossed and spot-glossed logo and "K" of BARK.
Dylan's Candy BarK
Published:

Dylan's Candy BarK

From flavor-creating to packaging sketch presentations, to tag lines, to the video shoot, I led the product development & launch of Dylan’s Candy Read More

Published: