Creative Direction: Mayumi Ando Videography: Sam Fuller Copywriting: Katelyn Baker Editing: Sam Fuller, Renata Yagolnitzer
*** From Dylan Lauren and her team to the hands of an artisan chocolatier in Brooklyn, New York comes a passionately re-imagined chocolate experience. 8 distinct flavors, 8 unique personalities. Which BARK will you bite?
PROCESS!
After 5 rounds of color proofs, this set was approved!
Designed with safety-lock closure (no adhesive needed), soft-touch matte finish, with embossed and spot-glossed logo and "K" of BARK.
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From flavor-creating to packaging sketch presentations, to tag lines, to the video shoot, I led the product development & launch of Dylan’s Candy Read More