Indigo Nation, Madura Coats
A campaign to showcase the client's summer collection and theme. The Khaki Club was meant to be a long-term story with constantly updated styles depending on trends, colors and cuts -- especially since Khakis are 'essentials' in a young man's wardrobe -- but turned out to be a one-season campaign. The project included in-shop branding and several collaterals like tags, shopping bags, signage etc.
Agency: Saatchi & Saatchi, Bangalore
Creative Director: Shabnam Sirur/Ronnie Wadia
Copy: Ronnie Wadia
Art: Shabnam Sirur
Photographer: Prabuddha Das Gupta