SETAGAYA
BREAD
FESTIVAL 2021
PROLOGUE
"Setagaya in Tokyo is a city of bread"
Beginning as a local festival, While being supported by many bakeries nationwide as well as Setagaya,ten years have passed.
During that time, the situation surrounding bread changed drastically.
The various charms and values of breadIt is becoming more and more important in our lives.
The origin of the Setagaya Bread Festival, which has not changed,
is fostering a culture of enjoying bread together with a bakery
that is to continue to be a big attraction of the town of Setagaya.
As we enter the next 10 years, we wanted to meet bread again.
In a world of bread, we may have forgotten we first impressions and surprises.
In an era when bread information is so exchanged,
there may be some bread we don't know yet.
Crisp, fluffy, mochi-mochi...
Now is the time for bread-thinking that we haven known already and not yet, so we want to "discover" that happiness again.
Hello Bread!
Key bread icons digitalized
express 'the future'
How we imagine the newest bread that we can't see it yet?
If we can make an original bread whatever you want to taste,
how far can you spread your imagination?
Technology is now familiar to our lives.
In the process of making bread,
we would be able to arrange your own bread with that technology,
even if the bread comes from fermentation.
The bread we captured in our brain, who knows it?
Fictitious bread, we're always excited about it!
