Interactive Press Ad
Brand: MRF Tyres
Headline: Tread Fearlessly with MRF Tyres
This is an interactive press ad wherein the audience can help the car reach its destination. The concept behind this is to show how cars with MRF tires can make use of their unique tread pattern and firm grip to smoothly make their way through the snow.
Working Prototype: The cut-out of the car has a coin attached to its bottom making the movement of the car smooth due to lesser friction which runs along with the cut-out written in the name of the brand - MRF.
