Sony Mobile commercial packaging.
Xperia S & Xperia SL
Format: Flat box & Large flat box (offer specific box)
Materials: Outer box made of lightweight cardboard with a matt finish, inner box made of a strong colored through corrugated cardboard.
Specifics for a flat box packaging design are: a large display area, standard kit (Smartphone, charger, USB cable, headset and manuals) a small packaging volume, a low cost box, “like no other on the market”.
Materials: Outer box made of lightweight cardboard with a matt finish, inner box made of a strong colored through corrugated cardboard.
Specifics for a flat box packaging design are: a large display area, standard kit (Smartphone, charger, USB cable, headset and manuals) a small packaging volume, a low cost box, “like no other on the market”.
This was the first Sony branded box ever that hit the market.
Swedish operator halebop used this box in their commercial:
China unicom Xperia S box
Format: Flat box
Xperia sola
Formats: Regular flat box, Candy box and Cuboid (the last second two were market specific boxes)
Materials: Unlike a flat box, a "regular flat box" is a cheaper variant which is a combination of an outer and an inner box. All the formats are made of a heavier cardboard.
Xperia Tablet Z
Format: XL Flat box
Materials: Outer box made of lightweight cardboard with a matt finish, container made of an environment friendly molded material.
Materials: Outer box made of lightweight cardboard with a matt finish, container made of an environment friendly molded material.