Project Objective: Create an animal logo that highlights distinct characterisitcs of it. Develop a business that relates to the animal based on those characteristics. 

I chose a chameleon to represent my neon sign business, named ‘LumiSigns’. Neon signs are bright and colorful and so are chameleons. The distinct characteristics of them are their ability to change color, their eyes, and tail. In the logo, the eyes are bold and the tail stands out. It’s multicolored to resemble actual multicolored chameleons and double outlined to look like a neon sign. I chose a unique, rounded typeface that would match the roundedness of the design. And, to stick to the nature of the animal, it’s grasping onto the letters as it would branches in real life.