Festival CMY
UNIVERSITY TORCUATO DI TELLA - LAB II
FESTIVAL COMMUNICATION
I present my final project, which revolved around creating a captivating communication campaign for a music festival. The festival showcased three talented artists: Emmanuel Horvilleur, Los Babasonicos, and Louta. However, it was more than just a music event; it aimed to provide an immersive experience where attendees could truly "listen to colors." This unique concept gave birth to the festival's name, CMY, which represents the three primary colors - Cyan, Magenta, and Yellow.
Every aspect of the festival's communication and branding was intricately tied to these vibrant hues. From the visual identity to promotional materials, I harnessed the power of CMY to evoke a sense of wonder and excitement. The color palette not only influenced the aesthetics but also shaped the overall atmosphere and energy of the event. By incorporating Cyan, Magenta, and Yellow into every detail, I aimed to create a cohesive and immersive experience that enveloped attendees in a world of vibrant sounds and visual splendor.
This design portfolio showcases my creative process, highlighting the various elements I developed to bring the CMY festival to life. Through innovative and visually stunning design solutions, I aimed to create an unforgettable experience where music and colors intertwined harmoniously, leaving a lasting impression on the festival-goers. Join me on this journey of "Listening to the Colors" as I present my vision for the CMY music festival.
IARA BANCHIK
