During the lockdown due to the Covid-19 panademic, both parents and kids had to stay back home together. Kids had nothing to do as they had a lots of free time in their hands. Surf Excel Sri Lanka took the initiative to do something about this.

As Surf Excel is a brand that excourages kids to play and get dirty, because the brand believes that when kids play they imaginative skills grow. Campaign thought was if kid cant go out to play During the lockdown, let the play come home #StainsAtHome campaign was an initiative to help parents in keeping kids occupied indoors.

Using local Mom influencers and their kids, Surf Excel taught activities and things to do at home for the moms who follow facebook social media platform. Results were as expected, this campaigns is exactly what the kids and parents needed.