Smooth traffic: advantages of a 100% CGI city
Once again, we were invited by our partners Honda and Publicis to develop a launch content for the 2022 New City Hatchback. In this all-digital production pipeline, the film's challenge was to create a believable feel and perception of the real-life modus operandi of a city. From the way the streets work to the traffic mobility; from the city lighting to the buildings architecture.
In addition to the main film and on-set footage, we produced an animation
to highlight the performance of the New City Hatchback's engine.
And that's not all. In addition to producing all of the content for the campaign launch,
the project consisted of an extensive delivery of assets, totaling 348 pieces.
Directors: Cássio Braga, Carlos Kulpa and Greg Kickow
Concept: Cássio Braga and Greg Kickow
Script: Publicis
Storyboard: Jefferson Dall' Est, Matheus Alves and Greg Kickow
Modeling: Jefferson Dall' Est, Jean Ehrat, and Agildo Borges
LookDev: Matheus Alves, Jefferson Dall' Est, Jean Ehrat, Daniel Zimmer and Guilherme Campos
Animation: Carlos Kulpa, Renan Stein, João Schuler and Rodrigo Dutra
Simulations: Fagner Nogueira, Jefferson Dall' Est and Guilherme Campos
Illustrations: Leonardo Marques, Greg Kickow, Ricardo Amaral and João Victor Azevedo
Post Production: Bruno Closs, Filipe Heinen, Ricardo Oya, Daniel Zimmer, Rafael Pagini, Fernando Rohde,
Daniel Rocha, Lucas Galan and Estúdio M1
Motion: Daniel Rocha
Editing: Douglas Liell and Daniel Rocha
Client Manager: Daniela Sostisso, Cristiana Frank and Fabricio Soares
Project Manager: Lívia Gregory and Alexandre Lindolfo
Sound Producer: Jamute
Architecture consultancy: Bruta Arquitetura
Agency: Publicis
Client: Honda
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