SEBASTIANI
Foley Family Wines

UXUS wasinvited by Foley Family Wines to redesign the branding and packaging of theirnewest addition to wines, Sebastiani. The brief was to align the Sebastianiimage closely to that of the Foley Family Wine’s strategic goals and positionit according to the winery’s portfolio. Allexisting Family Foley Wines’ branding cues were consistent throughout theproduct tiers, hence the re-design of Sebastiani. The new label design’s DNA isclearly rooted in the brand heritage, but has been reorganized to inject theSonoma County tier with a contemporary twist.