Noocity is a urban ecology brand, born in Porto, Portugal. The name came from the mix between the word Noo, meaning collective consciousness, and City, urban world.
This brand develops tools that enables citizens to participate in the
development of an urban ecology.
Given that it's a brand based on autonomy, ecosystem and urban agriculture, this project creates a branding that has that into account.
The proposal was the all branding, but only the Logo was accepted.