Gearheart is an IT company that has a truly eloquent name, since the team loves to develop a clockwork code. To create a strong brand identity, we researched the company's business, and the people who created it. The team appeared to be the fans of steam punk, with its special attitude to technological inventions. Therefore we used Victorian era colors, perforated plates and American typewriter font as from old newspapers. The main thing is that the identity scales not only on social networks or merch, but on web and digital, too.
Steam punk vibe is also preserved on the website: metal dies, printed font, large headlines and bold icons show the character of the Gearheart team.