Intellegent Transportation System Designed For The Elderly
A Honda sponsored project in which we explored the next generation automobile experience and the impact of the Intelligent Transportation Systems. Intelligent transportation systems (ITS) are the use of information and communication technology, including sensors, in transportation infrastructure and vehicles, to improve transportation with goals such as safety and efficiency.
For this project, we not only conducted research to assess what the next generation of ITS technology must offer but designed high-level scenarios to appeal to the unmet needs of future consumers.
The process consisted of the following 3 phases:
Phase 1: Discovery: Understanding the ‘space’ and the users
Phase 2: Ideation: Generating ideas and scenarios
Phase 3: Validation: Testing scenarios as proof-of-concepts
Phase 2: Ideation: Generating ideas and scenarios
Phase 3: Validation: Testing scenarios as proof-of-concepts
