BetterMe. Better Mind is and application that brings together all kinds of relaxation techniques, from one-minute ASMR video and 3-minute breathing exercises to 24-day meditation programs. Each technique, program and course has a unique cover application.
The illustrative approach differs from the style of competitors, and the plot helps in choosing the program. We deliberately moved away from abstract photographs, which are more confusing. After relaunching the app with our updated design, retention rate increased by 1.5.