Rodd/ Kenwood Breakfast Category Strategy

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  • Rodd was invited to undertake a piece of design strategy for small appliance brand, Kenwood.
    Our brief was to provide insight, design clarity and differentiation for their expanding Breakfast category.
     
    Working with product management and the internal design team, we gathered consumer insight to help cluster existing Kenwood products demonstrating desirable consumer values, and created reference designs to plug the gaps.
     
    By working in this way, we are able to create and curate a portfolio of products inspired by need and emotion, from entry level, through to premium.