My role: Concept & Design
Client: Total
Agency: Leo Burnett Dubai
Concept ideas to help Total lubricants engage with customers and build a bigger audience.
Below: A competition that would live on Facebook. We ask people to tweet using the hashtag #totalfill. Each tweet puts a drop of oil into the car. The person to tweet the last drop of oil wins the car.
An idea to promote the upcoming Formula 1. We ask people to predict who they think will have the most points during the race season. The person with the best results wins a VIP trip to see the Grand Prix in Abu Dhabi.
Most people forget to change their oil on time. We thought an app could help with that. Our 'Drop By' app would remind people when to change their oil, show them to the nearest location, and inform them of any promotions or specials.
