ROASTED PEANUTS - BREAKTHROUGH PACKAGING

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A snack that is very familiar and appetizing to almost all ages is peanuts. But to make a difference from other products on the market, packaging with a breakthrough will be an advantage compared to others.

After conducting a market survey for this category, Action Communication found that the most packaging image chosen by all competitors was peanuts with spices, so they do not bring a jauntiness in each product category.

Therefore, Action Communication has come up with a new and unique approach that is to design witty cartoon characters representing the taste of each product. For example, for peanuts roasted with coconut milk, the cartoon character will be stylized from a fresh coconut with hair inspired by coir. As for the two flavors of chili lemongrass and chili garlic, the hair stylized from the chili is the highlight for these two characters. Moreover, the design of cartoon characters not only represent the product's personality but also help the brand get more ideas about gifts for customers when doing marketing campaigns such as teddy bears, cards, ...