T H E S T O R Y B E G I N S H E R E . . .
A M a g i c a l J o u r n e y
For the Hermès window, we wanted to transmit magic, joy and adventure through the playfulness of our concept and Hermès's theme of lightness for the year 2022.
To visually do that we chose a floating railway which represents the journey that we take in life. It's a journey that takes us from one universe into another and only by going through the giant puppet human figure, which represents us, are we able to enter the other dimension universe where things are transformed and new ideas come to life.
In the men's window, we see the start of the journey which begins in the play house (our inner home) all the way into the human figure, which is a return to ourselves.
In the female window, we see a transformation of the puppet figure into a sunflower as the journey continues to the final stop which is a big egg, representing the birth of a new idea, in this case the Hermès bag.
A J O U R N E Y T O B E C O N T I N U E D . . .
CREATED FOR
HERMES AMSTERDAM
BY
PRATIC
DESIGN
LAMIS AL HURAIBI
DESIGN ASSISTANCE
PAULINA SLEBODZINSKA
TERESA CRUZ NAVARRO
PHOTOGRAPHY
KASIA GATKOWSKA
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