Frédéric Belot's profile
Halluciné Events - Brand Identity


Hallucine Events
Creator of dreams, Revealer of emotions.

Halluciné Events is a collective of enthusiasts united by the same feeling, the love of cinema and events. An essential figure on the European audiovisual scene and outdoor cinema projection, Halluciné Events stands out for the quality of its services and the high-end equipment that it makes available to its public during events strong in emotions. (35 mm projectors, 2K/4K digital and giant screens of all sizes).

More than just a service company, Halluciné Évents offers its members quality cultural events. A projection or broadcast of films, outdoors indoors, selected for their ability to amaze the public.

Halluciné Events is the preferred actor of public and private services with regard to the projection and distribution of animated content both indoors and outdoors (outdoor cinema, drive in, pool cinema, balcony cinema, video mapping), high technicality of its equipment and the great skills of its team of technicians.


Objective

Halluciné Events must represent a quality, unique and unforgettable service. By immersing the public in this particular state of mind, the memory of the experience lived will be a vector of notoriety for the brand. The visual identity must be strong and striking to be differentiating. Therefore, the logotype which is the base, must contain in its DNA strong values: singularity, quality, impact.

• Provide Halluciné Events with a declinable logotype,
• Participate in the development of the brand's PREMIUM image.
• Enable quick company identification.
The objective is to create a logo that arouses wonder, both stylish and chic, while remaining in line with the current emblem, which is the star.


Concept : The full by the void

SYMBOL : the star appears as by magic according to the concept from full to empty. And also thanks to the effect of inertia and diffusion created by the situation of the 5 elements finely placed and positioned.
COLOR :  the logo is made up anthracite gray shade for the "class" side and the “gold” color to suggest the qualitative, chic and high aspect range of the brand. the subtle gradation of the golden form supports the idea of ​​diffusion.
typography : linear typo, sans-serif > minimal look, contemporary,  modern.



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Halluciné Events - Brand Identity
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Frédéric Belot's profile
Frédéric Belot

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Halluciné Events - Brand Identity

9
115
0
Published: