1. Social posts
Part of my tasks at 24i is to create visuals for Twitter and LinkedIn.
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Some carousels have also been built. They attract the user's attention and provide a great engagement rate
Grid system for social media posts
Each social media artboard is divided into 12 columns.
All gutters are calculated to be devisable by 4 and designed with the look and feel of the concept design in mind. Here, as an example, the 20 px gutter makes it easy to group certain objects together.
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2. Website ads banners
Banners are most of the time part of paid campaigns. Their goal is to attracts new customers: by putting the banners on others' website, the chance the material is seen by potential customers gets higher.
Here too, all the banners have been built following the 8-pt grid system.
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3. YouTube materials
People do love videos: they are convenient and entertaining. In order to offer to the 24i's audience the best experience they could have on all the 24i's channels, the thumbnails are branded and have been built with the social design system.
All thumbnails have a 16:9 ratio and have been built with the 8-pt grid system.
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4. Brochures, guides and whitepapers
In order to get leads, some brochures, guides and whitepapers have been designed.
Each material has its own identity, but always respected the brand guidelines. Some assets are spiced up with illustrations, while others displayed high-fidelity mockups and products interface.
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5. Infographics
Some whitepapers and guides can also be summarised in an infographics. The goal of that material is to motivate customers to download the piece of paper.
These infographics are most of the time sent to the 24i's database as a gift.
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6. Emails
All the marketing piece of content have been advertised to 24i's the mailing list. All the emails have been built on Hubspot.
Depending on the purpose, a specific layout is built and then turned into a template. That way, the mailing design process is quicker and easier.
