[ENG] 'Accord' coffee is a family brand of Tigran Ordyan ("ORD" in the name is a part of his surname). The idea of the product is an exquisite taste of coffee with specially selected music that you can listen to by scanning the QR code on the package.
The logo should evoke associations with Armenia and traditions, but at the same time it should be modern and combine several meanings. It is important to emphasize the connection with music.
The logo should evoke associations with Armenia and traditions, but at the same time it should be modern and combine several meanings. It is important to emphasize the connection with music.
[RUS] Кофе «ACCORD» - это семейный бренд Тиграна Ордяна («ORD» в названии - корень фамилии). Идея продукта – изысканный вкус кофе со специально подобранной музыкой, которую можно послушать, отсканировав QR-код на упаковке. Логотип должен вызывать ассоциации с Арменией и традициями, но при этом быть современным и сочетать в себе несколько смыслов. Важно подчеркнуть связь с музыкой.
The colored logo make our associations visually brighter: coffee beans and pomegranates become recognizable not only due to their shape, but also due to their colors.
The accent color of the brand is muted red, which is associated with wealth and solemnity. The red color can become the basis for the design of packaging and cups.
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