Splash powerbank sharing

•

Splash

the essence of the project is the ability to rent power banks in one location (point of issue) and return them to another (from the list). The company provides customers with portable energy.

The target audience

Targeted at youth, at the tastes of youth, at suppoting eco-trends.

Goal

stand out from competitors, support youth and eco-trends, convey positive and cool emotions.

Competitors

Logos are created on the basis of primary metaphors (phone charger, lightning, USB). blue green and yellow shades are used..

Solution

It was decided to create a modern energetic identity for the company. A minimalistic logo with closed semantics was created an oval shape icon from a shower circle shows the dynamics of the company. Logo is based on the shape of a black hole, since according to some data, in the future, it is possible to use the energy of black holes as a source of infinite pure energy. This idea shows the environmental friendliness and modernity of the company. An elongated custom grotesque style is used as the main font to show the dynamics of the company, the charging speed. It was also decided to use predominantly purple in the identity in combination with display orange for sheer contrast. The colors show the manufacturability, reliability and friendliness of the company.