Dynamic QR codes are better than static ones. Here’s why!
Digital marketing is a rapidly rising platform today where businesses can promote their products and services to a broader and more diverse consumer demographic.
One popular tool companies use in digital marketing is the QR code.
A QR code can be inserted online or in print materials such as banners, flyers, and product packaging for a variety of applications. Anyone can make QR codes by using an online QR code generator!
QR codes can be static or dynamic in nature. Most businesses prefer dynamic QR codes because they come with additional capabilities that may help firms create plans to increase sales or improve services.
Dynamic QR codes are definitely better to use than static ones. Read on to know why!
Drawing the line between static and dynamic QR codes
A QR code has two main classifications: they can either be static or dynamic.
You cannot change the embedded information in a static QR code once it has been generated. Despite that, it can be scanned for an unlimited number of times.
Static QR codes are available for free from most QR code generators.
Dynamic QR codes, on the other hand, can be edited. They also include additional capabilities like tracking data from scans and securing the code with a password.
However, what distinguishes a dynamic QR code from a static one is that each dynamic QR code comes with a short URL that can be shared with others.
This is why the majority of users prefer dynamic QR codes.
You can create dynamic QR codes when you subscribe to plans offered by QR code generators.
Short URL: Why does it matter?
QR codes transform numeric and alphanumeric letters, bytes, and kanji into a unique two-dimensional arrangement of squares.
The arrangement is translated back into the original form of the data when an optical scanner passes across those squares.
The number of squares present in the code will depend on the length of the link embedded in the QR code.
Since they do not use a short URL, static QR codes often end up with congested squares. It will take quite some time to scan these codes.
On the other hand, dynamic QR codes have an image that is less dense since they use a short URL, making them more visually pleasing to users and easier to scan.
The short URL can also be shared with an audience!
Advantages of dynamic QR codes over static ones
They can be changed.
Being editable makes dynamic QR codes far superior to static QR codes. You have complete control over the information in the code, which allows for plenty of room for typographical errors. It would also be useful for upgrading the code's outdated material.
Companies can change their QR codes on their advertising banners without having to take them down, for example.
They can be tracked.
One advantage of dynamic QR codes is that they allow you to track the information they collect. The following information is included:
The number of scans performed each day
Scanning users' locations
The scan's date and time
The user’s device
After analyzing the data, you will have a greater knowledge of how your QR codes are performing, allowing you to devise a strategy to improve your marketing efforts.
They can be set to expire.
Dynamic QR codes come with an expiry feature! You can set a date and time for the code to expire so that it would no longer redirect users when they scan it.
The expiry feature is absolutely beneficial for having promos for a limited period, such as a Black Friday sale or a Christmas discount!
You can also reactivate the QR code and reuse it for another promo!
They are cost-efficient.
Dynamic QR codes are cost-effective because they may be updated internally without having to track them down after they've been distributed widely.
Different brands' discounts and promotions are always changing, and reprinting and spreading new QR codes would be incredibly costly. They can easily update the information in the code or even turn it off using a dynamic QR code.
Conclusion
Dynamic QR codes give any firm a competitive advantage in the field of digital marketing. They include features that businesses may incorporate into their marketing campaigns to increase their results. You're one step closer to your objectives with a dynamic QR code.
Go to the best QR code generator online today, sign up for a subscription plan, and start using dynamic QR codes for your company!
