For Canadians who grew up in the 70’s, heading to The Pop Shoppe was a big deal. It was akin to camping in the back yard or staying up past 8. Unfortunately, The Pop Shoppe fell prey to global competitors and consumer trends towards private label sodas.

Nearly 20 years later, Jacknife helped a Canadian entrepreneur with his mission to bring back the brand he had loved as a kid, buying the rights to the name and reformulating some of its more famous flavours.