NESCAFÉ Kopi Kedah
NESCAFÉ grows some of its coffee in Kedah, Malaysia. But this was a lesser known fact to most Malaysians. We wanted to change that. As the most loved coffee brand that's made for Malaysians, by Malaysians, we wanted to celebrate the pride of being made locally while paying tribute to the local farmers who played a vital role in growing great coffee.
This led to the birth of the first ever local NESCAFÉ coffee - Kopi Kedah. To showcase the coffee's roots in a down-to-earth and personal way, we crafted a film that highlights the journey of a local farmer bringing coffee from his farm in Kedah, all the way to the hearts and homes of fellow Malaysians.
