Amber, a local startup, reached out to me to design their complete brand identity & packaging design. The idea behind Amber started as a simple conversation between three friends who love leading a healthy lifestyle.
The package design renewal of the Amber herbal tea bag line, which I collaborated with, was to preserve the brand's legacy while evolving it to fit the context of the times. It is a work that captures the quality of the teas and delicate details in a gentle evolution that matches the language of the target
All of their products consider the tastes and interests of the healthy and young: organic, raw, 100% plant-based, and Non-GMO.
I designed their packaging system, using the color from different ingredients prepared by the teas as inspiration. Since I was knee-deep in the project, I decided to refresh its brand for a minimal look.
Social media Post
initially, Amber will launch total 5 types of herbal teas
Amber tea corner