SMARTSTART was a collaborative project I did with Natalie Suarez. The idea stemmed from an existing product (BarkBox), but we wanted to improve on the idea. Rather than gathering products from multiple producers, we wanted to brand a company that would make a line of supplies made specifically for this puppy starter kit. The included products would also be tailored to the size and breed of dog for optimal nutritional balance. Seeing as most dog owner may have some of the items already, we also aimed to target the box at first time dog owners.

 

This kit would include: puppy chow, dog treats, chew toys, a portable water dish, training pads, doggie bags, and a leash and collar. In addition, the box would also include a booklet with in-depth information on how to care for a new puppy. We felt that it was necessary to cover the basic topics, such as how to let the puppy adapt to your new home, training, healthcare, and longterm planning. The idea is that this box could be purchased immediately when you adopt your dog and it would supply you with everything you would need in the first week. We would also want to offer the kit at a discounted rate when adopting a puppy from a shelter. An extension of the line would most likely include an online service to order timed deliveries of SMARTSTART products.

 

Be sure to check out Natalie’s Portfolio too.