The Chivas Night Bottle is designed specifically for consumers to show-off at bars and clubs with it’s silver reflective surface.
To let consumers enjoy the glamorous attitude this sub-brand represents and encourage consumers to “shine” at parties, we developed an O2O experience where a team of paparazzi capture all the “shining moments” at each of the Chivas Night Bottle parties, all these shining moments are live fed to the LED display at the venue.
Consumers can download and share their shining moments via mobile site
We’ve also created online engagements for consumers to experience Chivas Night Bottle’s “shining culture”.
A “Shining Dance” game is built – using any light source and dance with your hands to create cool graphics, and if you can match with all the Night Bottle Shining Dance moves you can win a Night Bottle for free.
Consumers can also download some of the latest dance tracks remixed by DJ Tevo – login via SNS, pick a tune and create a virtual album cover and you can download for free.
